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A Leap of Faith
Fuelled through a vision to revolutionize the Innerwear industry, two young entrepreneurs started Antarvastram Innerwear to deliver high quality affordable Innerwear’s to the masses in small towns/ cities across India. Driven by a highly passionate, experienced and determined team, the brand has generated good profit % in just 1 years with multi numbers of styles delivered through 3 stores across 3 cities of India. The platform uniquely blends both online & offline shopping experiences to deliver standardized & high quality affordable innerwear solutions to the consumers. Antarvastram Innerwear addresses a major need gap by improving accessibility to affordable innerwear’s to the low income mass market consumers across small towns/ cities of India.
Sustainability and Ethical Fashion
Now we’re taking it ahead and investing in a community that’s influencing women in different ways. From our online-offline stores to our new category launches, all our innovations are driven by ideas that weren’t thought of before.
Our Vision
To Offer Every Woman the Confidence, Comfort & Choice She Deserves
Confidence is sexy and we want to help women find it, wear it and be it every day.
At Antarvastram Innerwear, we reinvent lingerie
We reimagine outerwear
We rethink design innovation
And spend hours creating every single piece
To make a woman feel beautiful in seconds
FIND YOUR MOMENT
You know that moment when you land the perfect pair of jeans? What aboutthat moment when you find a dress that hugs you in all the right places?Or that moment when you discover shoes that go with just abouteverything in your closet?
Our Promises
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MISSION STATEMENT
Antarvastram Innerwear is India’s Leading Affordable Innerwear Brand.
Fuelled through a vision to revolutionize the Innerwear industry, two young entrepreneurs started Antarvastram Innerwear to deliver high quality affordable Innerwear’s to the masses in small towns/ cities across India.
Driven by a highly passionate, experienced and determined team, the brand has generated good profit % in just 1 years with multi numbers of styles delivered through 3 stores across 3 cities of India.
The platform uniquely blends both online & offline shopping experiences to deliver standardized & high quality affordable innerwear solutions to the consumers. Antarvastram Innerwear addresses a major need gap by improving accessibility to affordable innerwear’s to the low income mass market consumers across small towns/ cities of India.
The Need:
India’s innerwear market is dominated by highly unorganized & non-standardized local clothing retail market which serves 80% of the Indian population residing in Tier 2,3,4 & 5 towns of India. The brand envisions to standardize 80% unorganized market and the team strongly believes in working with the ecosystem to empower local Innerwear to deliver standardized innerwear products & services to the consumers across small towns/ cities of India.
To advocate & promote primary innerwear has been a priority for us and is the need of the hour.
The Solution:
Antarvastram Innerwear follows the O2O approach to serve customers through both an online marketplace and offline franchise retail stores across geographies.
Company operates an asset light franchise driven business model which helps with rapid scale and deeper penetration across geos. Company opens up new small format FOCO (Franchise Owned Company Operated) retail stores placed uniquely at densely populated Tier2,3,4 & 5 pockets of India.
The brand pioneers with converting local innerwear stores into Antarvastram Innerwear branded franchise retail stores to deliver standardized & consistent affordable innerwear products and services to the customers. We aim to work with the ecosystem and capitalize existing assets to deliver the exquisite yet affordable innerwear shopping experience to the aspiring consumers of small towns/ cities of India.
Company also provides on-demand unique & safest way of home training services and consultancy at workplaces, schools & universities to help consumers get their favorite innerwear delivered at doorstep. Customers can book a training schedule at their convenience and get facility to choose from a wide variety of innerwear through qualified experts visiting customers.
The Value:
For centuries, innerwear has been a fragmented and an expensive affair for the low income mass population thanks to the unorganized sector.
At Antarvastram Innerwear, we are determined to change the old fashioned way of traditional Innerwear shopping and create value for the consumers through standardized & personalized shopping experience.
We deliver a complete suite of super affordable innerwear products for Women, Men and Kids like Bra, Panty, Underwear, Vest, Shorts, and Loungewear for all age groups.
We got you covered from daily basics to fashionable innerwear to party wear for men, women & kids. You can get your timeless styles and the evergreen shapes for all occasions. All our products are precisely quality checked and pocket friendly for everyone.
